Google expands AI-driven search summaries to six new countries
Google now displays convenient AI-based answers at the top of its search pages, which means users may never click into websites that provide data for those results.
But many website owners say they cannot afford to prevent Google’s artificial intelligence from summarizing their content.
According to publishers, this is because Google’s tool for sifting web content to get artificial intelligence answers is the same tool that tracks web pages to provide search results. Blocking Google like websites blocking Google’s artificial intelligence competitors would also hinder a website’s ability to be discovered online. This dilemma is particularly serious for publishers,
They face a choice: whether to make their content available to artificial intelligence models, which could render their website obsolete, or disappear from Google Search, the largest source of traffic.
In addition, AI searches expanded to six more countries on Thursday (India, Japan, Mexico, Indonesia, Brazil and the United Kingdom).
Google is expanding its AI-generated search summaries, called AI overviews, to six new countries: Brazil, India, Indonesia, Japan, Mexico and the United Kingdom.
This follows its May release in the United States, where the feature has been criticized for providing inaccurate information. Google has since addressed these issues by adding restrictions to queries and restricting the use of user-generated content as source material.
The company claims internal data shows that the quality and user satisfaction of the feature have improved. AI overviews are now available in local languages, including Hindi and Portugal, and include hyperlinks to the source website. Google is also testing further updates to add links directly to the overview text.
The expansion comes as the media industry expresses concerns about potential loss of recommendation traffic. Google believes the updates will benefit both consumers and publishers. The move also comes as Google faces legal challenges to its search monopoly and competition from AI competitors such as Microsoft-backed OpenAI.
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